So, the name thing. I'm sorry to be so mysterious, but I've decided I am not at liberty to reveal the origins, as certain parties involved do not know them, and might read this.
Let it suffice to say that ekpinc is (duh) emmakatrinaplaut incorperated. And the company was started (but never trademarked) as a non-profit (mostly) organization in (i think it was ) 2000.
If still you want the full story (which is not as exciting as all this melodrama implies it is), inquire over AIM.